CHUKWUEBUKA OHIZU / UMUAHIA
The youths of Enyimba City of Aba have been urged to go and make a difference in their community by telecom giant, MTN Nigeria on Sunday, 23rd March, 2025, when it launched its “Go Make Á Difference” (Go M.A.D).
The telecom giant during its launch, ‘Go Make A Difference’ (Go M.A.D) Campaign at the Luxury City Hotel, Aba, said its main goal is to inspire, amplify and celebrate creatives minds, who are using technology and innovation to drive progress.
Mr Joseph Ogbuka, Manager, Go To Market, MTN Nigeria, said that the campaign having been launched in Enugu, Abuja, Ibadan and Benin is in Aba to amplify already available population of difference makers all over the city, to enable them to grow higher.
“We’re here in Aba, a city that’s the most industrious city in Nigeria. This town is already making a difference. Why wouldn’t you be here? So, for us, we’re here to showcase Aba as that city that is already making a difference that aligns with the philosophy of go mad,” he said.
Ogbuka said that the beauty of encouraging Aba young entrepreneurs is that when they make the difference using the data provided by MTN, they empower not only themselves, but end up empowering the value chain of whatever business they do and many people will benefit from it.
He said that they brought the campaign to Aba to push all the creative minds to do better and inspire all young entrepreneurs into the ‘Made in Aba Ideology’ so that at the end of the day, they can accept that even by residing in Aba, that they can make a difference and affect the world from here.
He said the campaign will sustain itself through a ripple effect of its success saying, “If we inspire 10 persons and they go out there to make a difference, it’ll have a ripple effect and that’s a way of sustaining the campaign and it makes sustainability a simple one.”
Ogbuka said that the campaign came to Aba at the right time when the city is already enjoying the good works of a governor who is making a difference and will serve as inspiration to the young ones.
“I’ve been here before and it was an era when, if you ask me to come back here, I’ll never come back. Thank God for a governor that’s making a difference. As MTN, we want to inspire young people, young entrepreneurs, here in Aba.
“There is a campaign we’ve started called go mad in 60 seconds. We go round to ask entrepreneurs how they intend to make a difference in 60 seconds. What we do is to amplify those people.
“MTN has a social gathering of over 8 million people. So imagine exposing their stories to 8 million people and above and what it’ll do for them. We’re here to amplify all the young men and women who are actually making a difference.”
The Ambassador of the campaign in Aba, Michael Ogbonna, urged his fellow young entrepreneurs in Aba to take advantage of the data and internet service to expand their business beyond the scope it has reached already.
The Aba based international cloth maker and CEO of Mua Couture, a reputable cloth making firm, admired by many young creative people in Aba, serves as a huge inspiration to a lot of young people into SMEs, as they will leverage on his success story to make a difference.
Ogbonna said that as an Aba creative mind, the internet and social media should not be a place to waste time, but should rather be a platform to make money, leveraging on data to make a difference.
The cloth maker, who said that his success story is completely aligned with data, especially from MTN and the internet, charged Aba young entrepreneurs to avoid the temptation of being just consumers of social media products.
He urged them to consume the ones that will inspire them, add to their creative capacity and produce better contents through their products they make all over Aba.
“Aba is the Japan of Africa. We are talented and should take over the social media space with our products. We’re very creative and we can now do better with the availability of data.
“A lot of things have changed. Before, for you to get some things across to some clients or intending clients in terms of designs, it’ll take days back then. But right now, I don’t spend days, I only spend minutes and that’s it.
“I make clothes for people that are outside here. Malaysia, Israel, USA, Canada and I can tell you that MTN data has been a huge help. The brand is a beautiful brand when it comes to telecommunication.”
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